Heads-Up Campaign Launched

By Corey Fischer

Apr 29, 2019 | 2:02 PM

Spring is well underway, and that means roadways are getting busier with more cyclists and pedestrians.

The City of Vernon along with RCMP and ICBC are working together on the Heads-Up safety campaign which will see volunteers handing out reflectors and safety tips for cyclists, pedestrians, and drivers at targeted locations.

There will be signage on location with safety messaging, and a social media campaign using the hashtag #HeadsUp.

“ICBC urges drivers and cyclists to watch out for each other and share the road,” says Christine Kirby, local ICBC road safety and community coordinator.

Drivers should keep their heads up for cyclists and pedestrians at all times, especially at intersections, crosswalks, downtown and even more so in low light.

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Cyclists are reminded to be predictable and follow the rules of the road.

“Often pedestrian involved collisions occur when drivers are executing right or left hand turns at intersections and when pedestrians are either jay-walking, wearing dark clothing or not paying attention to what’s around them as well,” says Cst. Kelly Brett. “Road safety is a shared responsibility. Staying visible and making eye contact with fellow road users is not just a tip, it could reduce your chances of sustaining serious injury or being charged with an offence.”

“Whether we are walking, driving, or riding a bike, we all have a responsibility to take care of each other on our roads and pathways,” said Angela Broadbent, Active Transportation Coordinator at the City of Vernon. “We want everyone to feel safe as they take advantage of the beautiful weather to enjoy a bike ride or walk around Vernon.”

by Corey Fischer