Image courtesy of Sirius XM

By Liam Verster

Music Town

Vernon wins title of Sirius XM Music Town

Oct 29, 2025 | 10:15 AM

The City of Vernon is getting to host a live concert after winning the title of Music Town.

Out of thousands of communities across Canada participating in the contest by Sirius XM, Vernon was titled the winner thanks to the people casting their votes, sharing their love for the local arts and culture scene, and participating in the social media rally campaign.

“We’re inspired by the incredible pride and passion shown by communities across Canada for this year’s SiriusXM Music Town program,” Rob Keen, Senior Vice President of Sales, Marketing & CCD for SiriusXM Canada, stated.

“For two decades, we’ve proudly championed Canadian music and homegrown talent, and this program truly embodies that spirit. SiriusXM Music Town is all about bringing people together through the power of live music, and we can’t wait to join The Beaches in bringing that experience to Vernon.”

As Keen noted, along with winning the title of Music Town, Vernon will get to host a free concert by The Beaches.

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“We’re so excited to perform for some of Canada’s biggest music fans,” Jordan Miller, lead singer of The Beaches, stated.

“Big thanks to SiriusXM for bringing us to Vernon, and we can’t wait to play for you!”

Details about the date and location of the concert will be announced at a later date.

Among those leading the call to win the title of music town was Vernon’s mayor.

“Vernon is a community that thrives on connection, creativity, and celebration,” Mayor Victor Cumming said.

“Being named the 2025 SiriusXM Music Town is a testament to our passion and spirit. We’re excited to welcome The Beaches to our city and look forward to this unforgettable music experience.”

Sirius XM did not provide details about the final vote tallies.