National curling championship delivers big tourism win for Kelowna

Jun 12, 2025 | 10:19 AM

Kelowna’s role as host city for the 2025 Montana’s Brier paid off in a big way, according to a detailed post-event analysis headed to city council next week.

A report prepared by Tourism Kelowna and Canadian Sport Tourism Alliance shows the 10-day national men’s curling championship generated more than $11.1 million in total economic activity. Of that figure, $8.7 million was spent directly within Kelowna, while another $2.4 million impacted other parts of British Columbia.

The report will be formally presented to city council on Monday, offering a breakdown of the event’s financial and social return.

Held at Prospera Place from March 1-10, the Brier drew a combined attendance of 97,217 — one of the strongest turnouts in recent years.

“The event drew thousands of fans, athletes, volunteers, and officials from across the country,” the report reads, “resulting in strong hotel occupancy, restaurant traffic, and increased visibility for local businesses.”

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In total, the event is estimated to have supported 104 full-time jobs and led to nearly $2.2 million in tax revenue across all levels of government. That includes $1 million in federal tax revenue, $839,000 for the province, and just under $300,000 for the local government.

Kelowna’s successful bid to host the event came with a $150,000 city grant and $60,000 in in-kind support for municipal services — including traffic control, facility access, and logistical coordination. City staff say the return on that investment is evident.

“The hosting of major events such as the Brier helps stimulate the local economy, build community pride, and showcase Kelowna as a premier event destination,” the report notes.

The tournament, which saw Team Alberta win its third consecutive national title, also attracted nearly 1,000 out-of-town visitors who stayed an average of nine nights, boosting the local hospitality and tourism sectors.

City councillors will review the findings during their regular meeting on June 17.

by Vernon Matters Staff

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