Film industry/Stock photo (ID 188299639 © Wirestock | Dreamstime.com)

By Vernon Matters Staff

Tariff threat

U.S. film tariff could threaten Okanagan’s growing production industry

May 6, 2025 | 10:05 AM

The Kelowna Chamber of Commerce is raising concerns over a proposed U.S. tariff that could shake the foundation of B.C.’s growing film sector, including the Okanagan’s booming production scene.

The tariff threat, floated by the U.S. government, would impose a 100 per cent duty on all films produced outside the United States but released within it. Though not yet enacted, the proposal has already sparked uncertainty in Canadian film circles.

“This newest threat would be a tremendous blow to our film industry, which while robust is also fragile,” said Derek Gratz, president of the Kelowna Chamber, in a statement Tuesday. “We will do everything we can to help protect the local film industry from this latest risk.”

The Okanagan region has become one of the fastest-growing film hubs in the province, generating close to $100 million annually and drawing high-profile productions from both Canada and the U.S. Crews working on these projects employ dozens of British Columbians in a range of roles — from set construction to costume design and post-production.

According to the Canadian Media Producers Association, the total value of foreign film production in Canada reached $4.73 billion in 2024, supporting approximately 90,000 jobs nationwide.

Council grants

Vernon to distribute over $50k in Council Discretionary Grants, $20K to the food bank

17h ago

Possible firearm involved

One person apprehended in connection with suspicious activity in Coldstream

Dec 13, 2025

Fatal Collision, Highway Closed

One person dead in crash near Revelstoke

Dec 13, 2025

While it’s unclear how the proposed tariff would be implemented or enforced, B.C. Premier David Eby said the threat “raises a red flag,” and called on the prime minister to push back in this week’s trade talks with the U.S. president.

Okanagan Film Commissioner Jon Summerland remains cautiously optimistic. In an earlier interview, he pointed to incentives like the lower Canadian dollar and tax credits as key drivers of continued interest from international studios.

For now, the industry is watching and waiting — but local leaders say even the talk of new trade barriers could have a chilling effect.