Image courtesy of the RDCO

By Liam Verster

Marketing Canada Award

RDCO’s OKGo campaign earns marketing award

Nov 7, 2024 | 11:22 AM

The Regional District of Central Okanagan has won an award for it’s OKGo marketing campaign.

The campaign was created through a partnership with the RDCO’s Economic Development Commission (COEDC), Accelerate Okanagan, and Tourism Kelowna, to highlight the business support ecosystem in the area and showcase local companies, innovation, entrepreneurs, and infrastructure by sharing engaging multimedia stories.

Economic Developers Association of Canada (EDAC) named the OKGo campaign as the winner of its 2024 Marketing Canada Award in the Marketing Campaign and Community Collaboration category.

“The OKGo campaign demonstrates what we can achieve through collaboration across industries,” Krista Mallory, Manager of the COEDC, said.

“Winning the EDAC Marketing Canada Award in the Community Collaboration category highlights our shared commitment to showcasing the Central Okanagan as a thriving ecosystem of innovation and investment opportunities.”

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