Zellers to pop-up in local Hudson’s Bay stores

Sep 6, 2023 | 3:21 PM

Vernon will be getting a pop-up Zellers.

Zellers announced Wednesday, September 6, that it would be popping up in all 78 Hudson’s Bay locations across the country.

Those include the stores in Vernon’s Village Green Shopping Centre and in Kelowna’s Orchard Park Shopping Centre.

The footprints of the pop-ups will range from 1,000 to 2,800 square feet, depending on the location.

The intention is to conduct strategic market tests to determine if the communities with a pop-up could support a full-sized Zellers.

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“We continue to see Canadians embrace Zellers, and are delighted by the experience of people discovering the amazing quality and style of the assortment we carry,” Sophia Hwang-Judiesch, President of Hudson’s Bay, said in a media release.

“As I’ve said before, pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets and fine-tune our offering before establishing larger format store locations. Our customers are in the driver’s seat – they will tell us how and where to grow.”

The Zellers pop-ups are expected to be open as early as September 22, 2023.

by Liam Verster

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