Federal grant to support Performing Arts Centre’s SPOTLIGHT promotions

Aug 23, 2022 | 1:30 PM

The Vernon and District Performing Arts Centre will be using some federal funds to promote the return of the SPOTLIGHT season.

The Centre (VPDAC) has received a $55,000 grant from Canadian Heritage under the Re-Engaging Audiences Fund (REAF).

The majority of the money will be used for a regional direct-mail campaign to promote the return of the first full SPOTLIGHT season since March 2020.

“Our 2022-23 SPOTLIGHT season brochure can now be direct-mailed to 40,000 homes, apartments and businesses all over the North Okanagan and south through Lake Country,” said VDPAC’s executive director, Jim Harding.

“This is a special, one-time initiative to re-engage with our audiences, sponsors and supporters as we re-start, and to connect with newcomers to our local and regional community.”

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Tourism Vernon also approved a $5,000 Co-op marketing grant to support the campaign and draw in patrons from outside Greater Vernon.

The 2022-23 SPOTLIGHT season will open on September 10 will the Juno Award-winning Joel Paskett Emergency concert, featuring special guest Mo Kenney.

The centre will also use the federal funds to introduce a ‘block tickets’ option for sponsoring businesses; will promote new community partnerships with area youth performing arts groups; will renew customized group promotions with community organizations; and will use a portion for the centre’s second annual North Okanagan Children’s festival in March 2023.

VDPAC said it will also partner with local restaurants and accommodations to provide special discounts for patrons coming to Vernon for performances this season.

by Liam Verster

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