Silver Star Mountain Resort (File photo/Vernon Matters)

By Pete McIntyre

will develop business plan

New leader chosen for Silver Star Resort Association

Sep 9, 2021 | 4:02 PM

A person with considerable experience in B.C.’s hospitality industry is the new executive director of the Silver Star Resort Association.

Cassandra Zerebeski takes over the role immediately after a wide-ranging search for the ideal candidate.

“There was tremendous interest in the executive director position from a slate of high-calibre applicants,” said SSRA Chair Dave Gibson, “but ultimately it was Cassandra who demonstrated the kind of enthusiasm, ideas and solid background we believe will be an absolute asset to the Association and the Silver Star community.”

Most recently Business Development lead with Tourism Whistler, Gibson said Zerebeski has considerable experience in a range of leadership roles within B.C.’s hospitality sector, including with Destination Canada and Whistler Blackcomb.

“A twenty-year resident of British Columbia originally from Minnesota, often deemed the most Canadian part of the U.S., Cassandra’s strong track record in sales and marketing, combined with her strategic thinking abilities and considerable drive, will be vital as she spearheads the development of the SSRA as a vibrant, innovative, community-focused organization,” Gibson stated.

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The SSRA is described as a newly established not-for-profit organization, with a core focus on amplifying Silver Star’s reputation as a year-round, family destination that delivers choice, quality and safety centered within an integrated and supportive community.

“Like so many people, I am a great admirer of Silver Star and the ways it has grown its year-round events roster across sports, the arts, music, food, wine, and so much more,” Zerebeski remarked. “I am especially enthusiastic about how it makes everyone feel like a local through its innovative and open-minded approach. Silver Star is very much international in its makeup and outlook. I look forward to augmenting this position and to working with people in the community.”

Reporting to the SSRA board and working closely with the mountain operator, relevant stakeholders and the community, Zerebeski will work to develop and implement a cost effective business plan that maintains and enhances the Silver Star experience, boosts resort community vibrancy, enhances property and business values, and underpins business and accommodation success.