Kelowna council candidate dominates social media space
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With less than three months to the municipal election it seems one candidate, Trevor McAleese, is dominating the social media video space in Kelowna.
McAleese, who ran, unsuccessfully, for the NDP in the last federal election, has been posting regular multiple short video clips on Facebook and Instagram since launching his campaign for city council late April. His platform is heavily focused on affordability and he’s accused councillors of “…demonstrating their disconnect from the costly realities of life in Kelowna on every vote.”
He says he’s surprised other candidates have not made similar extensive moves on social media to engage with voters.
“It’s a very effective way to reach the electorate and I hear from people when I’m out door-knocking, they’ll tell me they’ve seen my videos before I’ve actually gotten there; it’s remarkable ,” he told Vernon Matters. He said he’s posting videos about important issues as well as reflecting comment and feedback from what he’s hearing from residents.
