B.C. launches on-campus sexual violence prevention campaign

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“Campuses must be safe places for everyone,” said Grace Lore, Parliamentary Secretary for Gender Equity. “By focusing the campaign on consent, our goal is to foster a culture of consent at colleges and universities, and have students feel empowered and supported to build safe, inclusive spaces both physically and virtually. To further support this important work, the Gender Equity Office is working with the Ministry of Public Safety and Solicitor General to develop a provincial action plan to address gender-based violence throughout B.C., which will include actions focused on preventing sexualized violence among online users.”

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Digital advertisements are scheduled to run on major social media platforms including Facebook, Instagram, Twitter and Snapchat. To further the campaign’s reach, digital ads will run in Mandarin, Cantonese, Punjabi and English. The campaign will run in popular student restaurants and bars to display murals and print advertisements.

If you or someone you know is a victim of sexual assault, contact VictimLinkBC, a toll-free, confidential, multilingual service available across B.C. and the Yukon 24 hours a day, seven days a week, by calling or texting 1-800-563-0808 or sending an email to VictimLinkBC@bc211.ca. You can also call your local police or 911.