BC To Ramp Up Wine Promotions
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Expect to see more promotions for BC wines when you visit public liquor stores this spring.
Due to Alberta’s boycott, the province is ramping up support of the industry by proclaiming April as BC Wine Month, including more smaller and medium wines sold in BC Liquor stores, more in-store tastings, and more funding for international marketing.
BC’s wine industry employs about 12,000 people, and has an economic impact of $2.8 billion annually.
“BC’s wine industry is made up of family-run vineyards and wineries that have chosen farming and wine-making as their passion and their profession,” says Minister of Agriculture Lana Popham. “In addition to delivering fantastic wine, they also provide good jobs in communities throughout the province, and we are proud to shine a spotlight on the work they do and the wine they make. We told British Columbians we would fight for our wine-making community, and devoting an entire month to B.C. wines is a wonderful way to do just that.”
