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Neil Thompson with the Vernon Salvation Army joins Graham Turnbull, Helen Bennett and Brian Martin from Beach Radio at kettle location outside the Village Green Shopping Centre. (File photo credit: Facebook/Salvation Army)
Vernon Food bank

Vernon Salvation Army has ‘long way to go’ to meet its fundraising goal

Dec 19, 2023 | 1:00 PM

Time is running out for one of Vernon’s best-known social agencies to reach its fundraising goal for the holiday season.

As of Monday, Dec. 18, the Salvation Army said it had raised just under $400,000 through its Christmas campaign, with a target of $650,000.

“Money raised at Christmas goes towards the operation of the food bank and community support programs,” Neil Thompson, Corps Ministry unit leader, told Vernon Matters. “We are seeing people come for assistance at the food bank that have never walked through our doors before. We assure them that we are here to support them through difficult times.”

The campaign includes donations to kettles outside stores, as well as online, mail-in and dropped-off donations.

Thompson said they are grateful for the support they have received from residents and the business community.

“It shows that people really care about their neighbours in the Vernon areas. We also acknowledge that we have a long way to go to meet our target in a very short period of time,” Thompson said.

Donations to The Salvation Army in Vernon are used in the community to help people and families in need.

You can donate at any Kettle, or at The Salvation Army House of Hope at 3303 32nd Avenue or online.

A survey released this week by the Salvation Army suggests one in four Canadians are extremely concerned about having enough income to cover their basic needs, with the highest degree of hardship being felt by single parents.

The social organization released the data as part of their annual report examining Canadians’ attitudes and experiences with poverty and related socioeconomic issues.

Among single parents, closer to half are reporting extreme concern about meeting basic needs at 40 per cent, while the numbers clock in at 31 per cent for single-person households and 31 per cent for caregivers.

The research by Edelman Data and Intelligence suggests one in five Canadians are eating less so their children or other family members could eat, and one in five also skipped or reduced the size of at least one meal in the last year because they couldn’t afford groceries. Those numbers jump again to nearly half for single parents.

The research was conducted Oct. 12 to 19 among a nationally representative sample of 1,515 Canadians.

(With files from The Canadian Press)

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