Be the reason we all have a ski season
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The provincial government, local governments and an industry association are joining forces to safeguard the second half the ski season in B.C.
In response to virus transmission in shared accommodation and socializing in ski communities, government and industry leads have developed a campaign that focuses on educating ski communities on COVID-19 health and safety protocols.
“I want to personally thank the ski industry and communities who have been working non-stop to save this ski season, and I know most people are doing the right thing to avoid spreading COVID-19,” Melanie Mark, minister of tourism, arts, culture and sport said. “However, those who are mixing households, throwing parties and ignoring the rules are putting jobs, our economy and our health at risk. Now is the time for each of us to step up and do our part so we can continue to enjoy all that ski communities have to offer.”
The campaign includes province-wide television and digital advertising promoting enhanced communication to employees and education for eliminating social gatherings in shared housing and short-term accommodation, employers assisting with contact tracing, reinforcing quarantine and self-isolation accommodation information and protocols for people working and living in ski communities.
