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Public Asked About Vernon Radio Market

Public Asked About Vernon Radio Market

Jan 31, 2019 | 2:15 PM

Does Vernon need another radio station?

That is the question the Canadian Radio-Television and Telecommunications Commission (CRTC) is asking as it seeks comments on a new radio service planned for Greater Vernon.

Gord Leighton, president of a non profit society looking to start a community station called Valley FM, says the CRTC wants to ensure that the market can sustain a new station and they have an obligation to determine if there are other interested parties.

A public notice from the CRTC says: “The Commission is seeking comment on market capacity and the appropriateness of issuing a call for radio applications to serve Vernon. The Commission encourages interested persons, as well as the applicant, to submit additional information that it will take into consideration before making a final determination on whether it should proceed with a call for applications”

Leighton says in a news release from the Vernon Community Radio Society, says they will be responding to the Commission’s call for comments and will argue that while the market can sustain a new non-profit station, it is unlikely to be able to support both a new commercial station as well as a community station.

The CRTC will receive comments until March 1 and will receive replies to publicly-filed comments until March 18.

Leighton says after that, the CRTC will proceed with one of three options.

He says it may choose to add the Vernon Community Radio Society’s application as a non-appearing item in a forthcoming Notice of Public Hearing, or they may determine that the market can support a new commercial station and will follow with a Call for Applications, or lastly, they can determine that the market cannot support any new station and return the current application to the proponents.

“I am hopeful that both the Commission and potential commercial applicants choose a conservative and cautious approach that will support community radio as a priority over a new commercial entrant to the market,” says Leighton.

He says that the Valley FM team will now coordinate a campaign for positive local interventions.

Vernon is currently served by two privately owned FM radio stations: CJIB/Beach Radio, owned by the Jim Pattison Broadcast Group, and Sun FM, owned by Bell Media.

Residents also have access to CBC Radio with the programming out of Kelowna.

The full text of the CRTC Notice is available here (https://crtc.gc.ca/eng/archive/2019/2019-25.htm)