SilverStar Mountain Resort. (file photo/Liam Verster)

By Liam Verster

SilverStar

Ski resort fund supports $41K in local initiatives

Apr 22, 2024 | 2:00 PM

SilverStar’s Play Forever Fund supported numerous community initiatives over this past winter.

The Vernon area resort said over $41,000 was given back to initiatives run by volunteer food groups, schools, adaptive snow sport groups, search and rescue teams, and environmental non-profits through its fund in the 2023-24 winter.

Food, clothing, sports and safety equipment were donated alongside the funding through Play Forever as well, and it also supported events at SilverStar Mountain put on by groups that support people.

“Play Forever is our commitment to protect the environment and support our local community whether that be through food, clothing or giving them access to the outdoors,” SilverStar’s local sales manager, Ginny Scott, said.

“We will continue to support a wide range of groups in the North Okanagan that help our people and protect the areas we live in.”

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Among this year’s donations were items to feed and clothe people through the winter through groups including the Good Food Box community initiative, OKIB Food Baskets Christmas Fundraiser, and Together for Christmas.

Students in School District 22 were also supported through the fund with bursaries, the purchasing of new bikes and cross country ski equipment, and a donation to the Fresh Outlook Foundation Climate Action Ripple Effect (CARE) program.

A portion of the Play Forever Fund also used to expand the SilverStar Adaptive Snow Sports program that allows visitors to explore snow sports, regardless of their physical or cognitive ability.

Additionally, SilverStar stated it partnered with Nokian Tyres and committed to plant one tree for every My1 Alpine Season pass sold through to the end of September.

“This Earth Day, we especially want to acknowledge the mountain that we are so fortunate to play in all year round,” Scott said.

“This partnership acknowledges our commitment to helping save the world’s winters for tomorrow’s generation and mitigating the negative impacts of climate change,” Scott says.