Spallumcheen seeks input on updated brand and logo

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“To do this, the township needs residents’ and business owners’ opinions on what they love about Spallumcheen and what they envision for its future,” a media release from the municipality stated.

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Spallumcheen’s current logo (Image credit: Township of Spallumcheen)

The township is asking residents and business owners to complete a short brand discovery survey at: spallumcheentwp.bc.ca/brand by Dec. 5.

A paper copy of the survey is also available at the township office at 4144 Spallumcheen Way. Completed paper copies must be returned to the office by Friday, Dec. 3.

“The community’s feedback in this process is greatly appreciated and valued. To thank community members for taking the time to provide their feedback, survey participants may enter into a prize draw to win one of three gift cards to a local business,” the media release added.

For background purposes, a brand is the group of characteristics, values, sounds, images, personas and more that work together to help deepen the understanding of what a company or organization represents and does.

A logo is a graphic or visual depiction or representation of a company or organization and is one part of the overall brand package.