By Tom Mark

Brand Builder Joins Local Company

Jul 10, 2018 | 2:24 PM

Vernon-based True Leaf Medicine International has added a high-powered voice to its Board of Directors.

Sylvain Toutant, most recently the Chief Executive Officer and President of DAVIDs TEA, has been appointed to the board as an independent member.

He has more than 17 years of experience as an executive in the beverage and consumer packaged goods industries and is a recognized specialist in retailing.

While with DAVIDsTEA, Toutant was responsible for the company’s growth in Canada, the United States, and around the world.

He also led the company’s successful IPO to NASDAQ.

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Founder and CEO of True Leaf, Darcy Bomford, says his experience will be invaluable for future growth into a global brand.

“Mr. Toutant has a solid history of building strong brands and sales-driven organizations – we are extremely happy to have him as part of our team. Our pet supplements are in more than 1,800 stores worldwide, and with Mr. Toutant’s guidance, we look forward to expanding into new countries and more stores.”

Toutant also served as President of Keurig Canada and headed Keurig’s operations in the United Kingdom.

He says “True Leaf has a unique growth opportunity to be a leader in the pet wellness industry while also operating in the cannabis space. I have the passion and drive to help take True Leaf to the next level.”

Toutant joins Chair Mike Harcourt and Director of Corporate Communications, Kevin Bottomley, on the company’s Board of Directors.

by Tom Mark