By Corey Fischer

Insurance Firms Rebrand

Jan 9, 2018 | 1:17 PM

Two BC insurance firms that merged last year, have announced a rebranding.

Okanagan-based Capri Insurance has united with Vancouver’s CMW Insurance to form CapriCMW.

As part of the rebranding, CapriCMW has also introduced a new logo and website (www.capricmw.ca).

“The new visual identity reflects the transformation the company has undergone while paying homage to the legacy and roots of Capri and CMW,” says a company news release. “With two shapes that come together to evoke a kite, the new logo symbolizes the company’s movement in a new, fresh direction that is stronger than ever before.”

The company operates 14 offices and employs 400 people.

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“The new name and brand provides us with a strong, unified identity and presence that reflects who we are today and into the future, says Andrew Kemp, president. “We are well-positioned for continued growth and new opportunities, creating long-term value for our employees, clients, industry partners and communities.”

“With so many small companies being acquired by large multinationals, it was important for us to maintain the trust and relationships we’ve developed over the years, says Tim Miller, who is also president. “As CapriCMW, we remain a local, independent company that offers unfiltered, unbiased advice in the best interest of each and every client.”

by Corey Fischer