Rock the Lake Festival announces 2024 band line-up, date change

Apr 11, 2024 | 9:10 AM

Rock the Lake has announced this summer’s 2024 festival with its largest line-up yet, featuring some of the biggest bands in history and a shift to the initial dates.

The iconic summer festival is now set to take place on July 12-14, 2024 at the outdoor plaza at Prospera Place in Kelowna, just steps away from beautiful Okanagan Lake.

2023 was one of the largest events in the festival’s eight-year history, smashing previous attendance records. Festival organizers have shared that this summer’s lineup features a significant increase in the investment to bring internationally recognized rock stars to the Okanagan.

After narrowly avoiding the devastating wildfire season last August, and after other festivals in the region were forced to reschedule due to wildfires, the organizers have moved the festival earlier in the summer.

“We understand that many of our most loyal RTL fans have made plans around the previous dates, and we are reaching out to these affected customers directly,” explains Mike Strawn, VP & General Manager of Sports, Media and Entertainment for GSL Group. “The choice to move the dates was not an easy one, however, we are fully invested in this community and event, and we feel we needed to make this change to set this festival and community up for success. ”

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The first wave of artists in Rock the Lake’s 2024 lineup includes rock legends Tom Cochrane, Theory of a Deadman, Our Lady Peace and 54-40, with more band announcements to come, and the full lineup and schedule to be released at a later date.

Canadian songwriting legend Tom Cochrane is returning to the festival grounds at Prospera Place for the first time since 2019, playing iconic classics like Life is a Highway and No Regrets. The eight-time Juno award winner and Canadian Music Hall of Famer will pull from five decades of his catalog to get rock fans from across generations dancing in the Okanagan summer.

Cochrane will share the weekend with B.C.’s own Theory of a Deadman, who will put on their biggest show to date in the city. The grunge-alt trio is ready and excited to transport the crowd to the prime of 2000s grunge rock with hits like Bad Girlfriend.

Our Lady Peace will be belting out singalong hits, like Somewhere Out There and Superman’s Dead during the weekend as well. Fellow Canadians, the record-setting band is known for their creative and enticing live shows, not to be missed.

The plethora of Canadian talent will be joined by another B.C. band, 54-40 who, like others on the bill, span decades of Canadian rock music history. Catch them playing bangers like Casual Viewin’ on the lakeside stage.

First Release of General Admission and Castanet VIP Tickets Now on Sale

The first release of 3-day general admission and a limited amount of 3-day VIP tickets are now on sale at rtlkelowna.com, while quantities last.

The Castanet VIP experience has also been amplified this year with the following VIP perks:

● Access to a dedicated tented VIP area with misters, VIP seating, elevated tables, and direct sight lines to the stage

● Front of stage access (New for 2024)

● A private bar with premium beverage offerings

● A $100 Gift card to be used for 2024 RTL on-site food, drinks, or festival merchandise (3-day VIP only)

● Dedicated VIP food offerings for purchase

● Separate and early entry into the festival (30 mins before)

● In-and-out access to the VIP area and grounds

● Private VIP washrooms

● Limited edition laminate and VIP swag bag (3-day VIP only)

● PLUS MORE!

Rock enthusiasts can get their Rock the Lake 3-day passes while quantities last at rtlkelowna.com. To stay up to date on new band announcements, ticket releases, and more festival announcements, follow Rock the Lake on Facebook, Instagram, or X.

ABOUT ROCK THE LAKE FESTIVAL

Rock the Lake first launched in 2016 and has been a premier classic rock festival since its inception. Since the inaugural event, Rock The Lake has welcomed sold-out crowds and has hosted iconic classic rock acts such as Collective Soul, April Wine, Big Wreck, Finger Eleven, Kim Mitchell, Randy Bachman, A Flock of Seagulls, The Tea Party and many more.

The event takes place every year outside of Prospera Place in Kelowna, B.C., just steps away from the beaches of the Okanagan Lake and hosts music lovers from all over the country. Rock the Lake is backed by the renowned reputation of GSL Group, our parent company known for its innovative approach in sports, live entertainment, and real estate across B.C.

by Pattison Media

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