Explore Next Door (image courtesy of the Greater Vernon Chamber of Commerce)

By Liam Verster

Explore Next Door

Vernon featured in tourism video campaign

Apr 6, 2022 | 12:39 PM

Vernon is a key feature in a new video promoting tourism in the North Okanagan.

The Explore Next Door video, produced by the Greater Vernon Chamber of Commerce, Tourism Vernon and the Okanagan We Got This coalition of chambers, has been released online.

“The tourism and hospitality sector have been particularly impacted by the pandemic, and as restrictions are eased, we want to encourage people to visit Vernon and the North Okanagan for its world-class recreation, vibrant cultural scene, extensive shopping and one-of-a-kind experiences,” said Dan Proulx, general manager of the Greater Vernon Chamber of Commerce.

“Explore Next Door focuses on the opportunities Vernon provides for visitors from just down the road or the next province over. Whether you live in Osoyoos, Kelowna, Vancouver, Prince George, Lethbridge or Edmonton, Vernon has everything to create a memorable getaway for just a few hours or several days.”

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The video is meant to draw people to Vernon and the North Okanagan while reinforcing the role businesses play in the community.

Proulx said businesses benefit when visitors choose Vernon as their destination, and tourism money circulating through the area can help boost the local economy.

“Entrepreneurial spirit is at the heart of everything that occurs in the Vernon and the North Okanagan and that is worth celebrating,” said Proulx.

The Explore Next Door project was made possible through the support of the B.C. Chamber of Commerce and the Government of Canada.