New owner for SilverStar Resort

SilverStar Mountain Resort has new owners.

POWDR, an adventure lifestyle company based out of Park City Utah, has announced it has acquired the Vernon area resort and has assumed operations effectively immediately.

“There are no changes to 2019/20 season passes, current operations or the reciprocal agreements with other resorts. With the recent snow, a great opening weekend complete with our annual light up celebration that sets the scene for what promises to be another phenomenal season, and today’s exciting news, SilverStar Mountain Resort is well-positioned to be the best version of itself for years to come,” a news release from the resort said.

The U.S. company has bought the resort from Jane Cann, who has owned SilverStar since 2002 and served as president since she acquired 100 per cent of SilverStar in 2012.

“POWDR and Cann share a common vision for the long-term success of SilverStar as a community-oriented favorite for year-round, authentic family adventure,” a news release from POWDR said. “POWDR is acquiring Silver Star Ski Resort LTD. and Silver Star Holidays LTD., which operate SilverStar Mountain Resort, from Cann, who will retain Schumann Resorts LTD., which holds 30-acres of SilverStar real estate development land.”

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“SilverStar is a world-class destination that fits well with who POWDR is, what our properties are —community favorites — and our commitment to protecting and enhancing the authentic year-round adventure experience for generations to come,” Justin Sibley, POWDR co-president said. “The resort team is impressive and they have an incredibly strong relationship with the community, which we hope to build upon. We are pleased to continue Jane and SilverStar’s more than six decades of fun, legacy and vision.”

Sibley said SilverStar joins the POWDR portfolio of 10 mountain resorts in California, Colorado, Nevada, Oregon, Utah and Vermont; the experiential action sports company Woodward; adventure experiences including heli-ski and river rafting outfitters; and the company’s media and entertainment holdings.

“Across each of its destinations, POWDR honors the local community’s essence by curating and integrating the best of all things local,” Sibley said.

“I am thrilled to pass the torch to such a competent and qualified operator as POWDR, who shares the same mission and beliefs for the SilverStar resort community and is committed to delivering memorable experiences and enhancing people’s lives,” Jane Cann said. “POWDR is an enduring company focused on patiently making each of its destinations the best version of itself locally. I am confident that their scale and expertise will be beneficial in working toward the realization of SilverStar’s newly approved Master Plan.”